Real Women

The commercial I chose to examine was the "Greatness"fathead commercial featuring NFL linebacker Clay Matthews. There are countless blow up pictures of Clay in various poses, ranging from sack celebrations to actual modeling photos. Personally, I found it hilarious. But it does pose a problem with gender identities and relations. For instance, it reinforces the notion that men must be masculine creatures with huge bodies that everyone will want to have a life-size poster of. It also shows Clay in his "man cave" when he wants to see greatness. Young people are influenced by almost everything around them. Commercials like these embed the thought that men must be these emotionless humans while women are the ones in the kitchen making dinner. This creates a world in which people are afraid to deviate from the norm. But hey, I'd be a stay at home dad any day of the week.

http://www.youtube.com/watch?v=NHfRR5c1yNo